Marketing an Australian Wine to Hong Kong Wine Market Essay

Marketing an Australian Wine to Hong Kong Wine Market - Essay Example The growth in Hong Kong wine market is attributed to the abolishing of the duty on wine by the Hong Kong government. About 40% of the US$ 1.3bn worth of wine traded annually in London is bought by consumers in Hong Kong and China (Franz, 2008). Similarly, according to Parker (2010) a glass of wine raised by a Hong Kong resident is likely to have come from the Australian vineyard. The Australian wine industry considers Hong Kong as a major market. Because of the abolition of duties and taxes on wine in Hong Kong, exports from Australia to Hong Kong has increased manifold. Australia is an important source for high quality beverages including wine for Hong Kong’s restaurants. Hong Kong’s strategy to become the hub for wine trading in the Asian region presents opportunities for the Australian wine producers and for providers of wine-related services, like storage and auctioning (Dfat, 2010). Hong Kong enjoys locational advantage as far as wine auctions in the region are con cerned. The total wine auction sales in the region reached $160 million and now along with the United States, Hong Kong has become one of the two most important centers for wine auction (Hong Kong Digest, 2011). This is the reason that Australian wine makers, Brown Brothers, are eyeing Hong Kong to market its products. Hong Kong has the potential to influence trends in the region through events such as Wine and Spirits Fair which attracts audience from mainland China and other countries. Brown Brothers offers the most seasoned and diverse ranges of quality wine. Decrease in taxes makes cheaper wine popular (Asia Travel Tips, 2011). The Hong Kong youth between 21-28 years would prefer cheaper wines as they are yet to be established in life. Thus this study aims to evaluate marketing of wine to this segment. An external environmental analysis would help Brown Bothers understand and formulate the marketing strategy for Hong Kong. The external environment can be analyzed based on the po litical, economical, socio-cultural and legal environment, along with the wine sector in Hong Kong. Wine sector in Hong Kong Hong Kong’s alcoholic beverage market faced distortions because of the excessive duties on wines and spirits (APCO, 2010). The prices were artificially high and the local residents as well as the expatriates were forced to choose lower-quality beverages which impacted consumer choice. Hong Kong had very high level of taxation on wines compared to its neighbors and this increased illegal smuggling of alcoholic beverages. This caused loss of government tax revenue. The Hong Kong Wine & Spirits Industry Coalition (HKWSIC) used the services of APCO to represent the views of the consumers and the industry. Study and presentation of the results by APCO forced the Hong Kong government to abolish the taxation on wine products. External environment analysis Political environment Hong Kong is governed by the Basic Law of the Hong Kong Special Administrative Regio n of the People's Republic of China (Dfat, 2010). Hong Kong is a Special Administrative Region and is a capitalist society enjoying high political stability. It has an ‘executive-led’ system inherited from the British Colonial Administration. The Chief executive is appointed by Beijing after election and has the power to initiate legislation (Dfat, 2010). There is limited democracy as it still follows the Basic Law approved in 1990.

Peace Corps Services Essay Example for Free

Peace Corps Services Essay Fulfillment in life is best attained when one contributed to meeting others’ needs, create time to understand their challenges and take decisive actions towards alleviating their sufferings. One can not also rule out the indispensability of peace if achieving this goal. Indeed, Peace Corps service presents major physical, emotional and intellectual challenges aimed at contributing to community development and invariably the stability of a nation. This stands as a major ideal of the Peace Corps Volunteers and I am keenly interested in such. More than interest, I am passionate about it. The ideals of the Peace Corps Volunteers are noble and they make a complete man; by this, I mean they contribute tremendously to the corporate citizenship status of an individual. In this vein, the individual sows seeds of good tidings to less opportune lives. A good corporate citizen engages in programs and activities based on the principle of individual impact on society aside continuous government plans. This is a major reason why I want to serve as a volunteer; the team is a credible platform to affect lives positively. Besides, I believe in that disputes and unrest can be avoided by effective communication and sheer understanding. This evidently requires tact and skills. Being a volunteer, I would have the privilege of engaging actively in activities that promote peace and harmony; this would sharpen my own communication skills and make me a better emotional intelligent individual. I see it as an avenue through which I can explore communication skills and improve on them, for the good of the colony. It also creates a large forum for me to learn others cultures, expands my schema and I can begin to appreciate life from a larger perspective. As a health care provider, serving as a volunteer is an excellent extension of my duties to the rest of opportunity outside the hospital walls. I have served in a number of religious and social volunteer work and these experiences have left an indelible mark on my heart. I can not stop but I must keep the flag on with the Peace Corps Volunteers as its ideals are compatible with my life’s goals.

Asthma Essay -- essays research papers fc

Asthma / Grant 1 Asthma in a Fitness/School Setting For some, the agony of asthma may be an affliction only during childhood; for others, the illness persists throughout adulthood. The least fortunate are those who fall mortal victims. Asthma can kill. Medical science can offer only temporary relief at best. The deviousness of the disease defies almost all attempts at discovering a cure. Asthma can be mild; it can be devastating. Sometimes the symptoms disappear for many years but surface again with even greater severity. In an asthmatic attack the diameter of the small bronchi is diminished as a result of spasm of the muscular coat, active congestion of the mucous membrane and excessive secretion of tough mucus. In inspiration the small bronchi are pulled open and the obstruction is thereby reduced. On the other hand, forced expiration tends to compress bronchi and increase the obstruction. Consequently inspiration is much easier than expiration; the difficult breathing of asthma differs in fact from all other forms of difficult breathing, in being mainly expiratory in character (Mezei, 1988). Not to be confused with asthma is a similar, but less intense, tightening of the bronchial muscles that occurs in people who are exposed to large amounts of noxious fumes, tobacco smoke, and other pollutants. The body attempts to protect itself against invasion by dangerous substances flowing into the lungs. The asthma victim, however, usually hypersensitive, overreacts with severe symptoms (Renard, 1996). Asthma deaths in the country are steadily rising at an ever-increasing rate. Statistics indicated that about 4,000 Americans died from the disease in 1985, more than double the number only a decade ago. Society became more involved into the process of Grant 2 determining why asthma death were increasing. A task force of immunology, chemistry, pulmonary medicine, and epidemiology researchers were charged with finding an answer, but their preliminary report only raised more questions. The rise in asthma deaths during the past decade has puzzled scientists and physicians. But while the severity of the disease appears to be increasing, many asthmatics are unwilling to lead the sedentary lives that some say their condition requires ("Asthmatics", 19XX). As seen in many studies and research done in the past exercise can be both beneficial and deleterio... ...with less respiratory distress can result from involvement in competitive athletics. The coach, teacher, and parents should share a common philosophy with the child, regarding competition. They should make the child aware that winning for an asthmatic does not necessarily mean coming in first place or having more points than the opposition. For an asthmatic, winning is wheeze-free participation (Dennis, 1985). Grant 8 Works Cited Asthma & Food: Know the facts. (1998, May). Executive Health's Good Health, 34, 8, 2. Asthma deaths rising, but asthmatics don't have to give up exercise. (19XX). Aerobics for Asthmatics, Inc. Dennis, Warren. (1985). What Every Physical Educator should know about Asthma. American Lung Association. Excess pounds may lead to asthma. (1998, Jun). Tufts University Health & Nutritional Letter, 16, 2. Exercise and Asthma. (1996). A.C.E. Fitness Matters, 2 Mezei, Gyorgyi. (1998). Physiotherapy of Asthma. Acta Microbiological et Immunological Hungarica, 45, 157-166. Research shows exercise program benefits children with asthma. (1998, June 11). The New York Amsterdam News, 14. William, Renard Jr. (1996). Asthma. Nutrition Health Review, 78, 10.

Foxy Originals expansion into the U.S. market Essay

The problem is determining which plans for expansion is best for Foxy Originals. AnalysisKluger and Orol established Foxy Originals (Foxy) in 1998, a Toronto-based jewellery firm. By designing and manufacturing high style fashion jewelry, Foxy earned a high reputation and their sales were increasing at a fast pace success in Canada. However, based on little by little saturation of Canadian markets, Foxy realized that it was time to expand U.S. market where jewelry market was 10 times bigger than Canadian one. Since America has a huge population base, Foxy has the opportunity to obtain more customers, which in return directly lead to more sales and revenue. As a result, the highest priority was to determine which distribution plans were best for Fox. The distributions include attending trade shows, hiring sales representatives, and a combination of both. U.S. trade shows play as a medium for both seller and buyers. The main advantage of U.S. trade shows is huge buyer volume. If Kluger and Orol attend 10 potential trade shows, they can enhance brand awareness, network with potential customers, and boost sales. On the other hand, high cost and potential risks are the main concern for Foxy. Kluger and Orol need five days of preparation for each show in order to get the best display effect, as well as the high cost for booth layout. Kluger and Orol can hire sales forces as an alternative. Kluger and Orol don’t want Foxy to be available on every street corner in United States. Instead, they aim at entering to key fashion centers such as New York and Los Angeles. Sales forces are just right to solve this issue. They know how to deal with local jewelry store and existing retailers, which is what Foxy just lack of. With some specific training, sales representatives could contribute to expansion U.S. market. However, finding some suitable people is not that easy. Carrying out both methods discussed above meanwhile sounds good, but a new problem  emerges—territory ownership. For instance, Kluger and Orol had have to pay for commission fees on all sales, if Foxy came to a trade show, say, New York while hiring a New York based sales representatives in the same time. This is an industry norm, so Foxy has to follow. The partners also considered about attending the trade shows in the major fashion hubs and sending their sales representatives to some smaller cities; however, if so, that doesn’t help Foxy to establish brand awareness in the United States, as these cities are not fashion-forward. Impact AnalysisImplementing distribution methods could generate some negative impacts if Foxy decides to enter into U.S market. As a result, the main impacts would affect Foxy’s design department and the logistic department. Jewelry designed by Foxy has been approved by Canadian. However, there is uncertainty about the how responsive American customers would be. If American customers prefer other style, whether Foxy needs to play up to U.S. market by changing design style, or hiring new designers? Moreover, Foxy should pay much attention to logistics, because delivering abroad is more complicated. Foxy needs to find a reliable deliver partner who could be responsible for delivering goods on ti me. Criteria for an Effective SolutionCost/Benefit: help Kluger and Orol pick the most cost-effective one to implement. Timeline: which Plans are faster? Complexity: is that distribution strategy easy to control and implement? Degree of Risk: assess each alternatives’ degree of risk Evaluation of AlternativesCost/Benefit Timeline Complexity Degree of Risk Total Points Trade Shows 3 3 3 3 12 Sales Forces 4 4 4 4 16 Combination 2 2 2 2 8 As shown in the Appendix A, each trade show costs $9,433.33 on average. In the best-case scenario, each trade show would generate $4,145.42 profit (Appendix B); however, trade show may lose money as well in the worst-case scenario, $-3,398.33. By adding total 10 potential trade shows together, Foxy would make profit from $-33,983.30 to $41,454.20, which depends on how many orders they receive at each show. Additionally, there are 10 shows during the year, which is effectively low. Preparation is complex as well. Kluger and Orol have to book tickets, arrange time, and set up booth. Also,  high uncertainty cannot be overlooked. A delayed flight may waste all the previous efforts they put. Hiring them could be a smart move, although sales forces would be compensated with a 15% commission on all sales. In comparison with trade shows, low investment and high yield is feature of hiring sales forces. Appendix A shows that hiring one sales representative for a year just cost company $6,380.00. In the low projection, each salesman may only sell 10 orders each month so that s/he just makes $19,588.00 profit ever year. Let’s assume that they luck out selling 15 orders per month, and then each salesman can make $32,572.00 annually. Moreover, hiring sales forces is much faster than previous option. By hiring them, Kluger and Orol could spend more time on running business and designing jewellery rather than struggling with difficulties they encounter in America. At first glance, a combination of trade show and hiring sales forces seem to be a perfect alternative, but that’s not true. The annually fixed costs for this combination is $110,253.30 (Appendix B), which is almost 7 times larger than hiring sale forces. These fixed costs are not dependent on the level of goods produced by the business. If sales performance is dissatisfactory, Foxy will take a bath. Plus, Foxy would have to compensate salesmen no matter how due to spillover sales. Therefore, high cost and high risk among other alternatives are main drawback of this option, no doubt. Recommendation As consultant, I highly recommend Foxy should hire sales forces for U.S. expansion. Costs of hiring sales representatives and level of risk are the lowest among other alternatives after comparing. Besides, sales representatives’ rich experience and wide network are fortune for Foxy to enter the U.S. market. In addition, by analyzing break-even point, hiring sales forces has relatively lower B-E point, which means less complexities and low risk to carry out. Simply put, hiring sales representative has several advantages—high return, high efficiency, and low investment. Only thing needed to be taken into consideration is the process of selecting, which is actually complicated. A qualified salesman could boost sales, but an unsuitable one could try to help but causing more trouble in process. Action Plan Action By Whom When Posting Job Kluger and Orol need to identify job requirement. Then HR department should follow normal hiring procedures posting jobs at website and employment agencies. By July, 2004 Selecting Schedule interviews with candidates and rank them. After Posting Providing Training Provide training to suitable sales representative; make them familiar with Foxy’s jewelry. Before 2005 Planning and Controlling Sales representatives carry out expansion plan in U.S. market. They need to provide timely feedback in order to help Foxy compare actual results with target performance. Since 2005 Foxy should hire sales forces and provide training to them by the end of 2004. As owners, Kluger and Orol should work with HR to draft the job requirement. Timely feedback is quite important once they start implementing plan, when Foxy encounters the block from local business. Furthermore, comparing actual results with target performance, Foxy can take actions to respond to these unexpected changes.

I Have a Dream Too Essay

32 years and 364 days before my birth, at Lincoln Memorial over 275,000 people gathered and listened to Dr. Martin Luther King deliver his speech â€Å"I Have a Dream.† During this time, racism was a huge issue in the United States, especially towards African Americans. Among those African Americans was Dr. Martin Luther King, a prominent civil rights activists who inspires our world till this day, especially with his speech â€Å"I Have a Dream.† He spoke about the injustices of segregation and discrimination of African Americans that was taking place in our nation. The reason for â€Å"I Have a Dream† massive impact is due to the tense social mood of the time and giving African Americans a vision for the future. Hitting home for many African American people but what made â€Å"I Have a Dream† so fascinating that even a 16 years Asian American can relate to? I believe it is King’s use of rhetoric and how he is able to appeal to his audiences’ everyday lives. King uses the structure of his rhetoric to appeal to his different audiences and supporting his ideas by using quotations and allusions, repeating key theme words and phrases, and â€Å"grounding† his arguments. The syntax of a speech can be very important, something that King utilizes really well appealing to all three types of people in his audience; the average blacks who are discriminated against, the average whites who harbor thoughts typical of that time who argue that blacks are evil and the civil rights movement is violent, and radical blacks who think the same. He first starts by making the white realize how blacks are in such a terrible positions and make them feel bad of what they have done, but at the same time hitting home in the hearts of blacks. He goes on explaining problems â€Å"One hundred years later, the Negro still is not free. One hundred years..† Striking home for many African Americans but at the same time causing the whites to be uncomfortable. King then brings in issues about the Declaration of Independence by saying â€Å"This note was a promise that all men, yes, black men as well as white men, would be guaranteed the â€Å"unalienable Rights† of â€Å"Life, Liberty and the pursuit of Happiness.† Then goes on saying that America has denied us of these right. His ability to appeal to his audience really amazed because when you put into perspective of how the people of the time interpreted the speech and to me the message was loud and clear; segregation must end. King also perpetrates his speech with careful thoughts and analysis, a key example of this was King’s utilization of quotations and allusions. He starts out the his speech by invoking the presence of Lincoln, not just with his location but with this â€Å"Five score years ago, a great American, in whose symbolic shadow we stand today, signed the emancipation proclamation.† This is a strong appeal to ethos and using Lincoln’s credibility to create credibility for himself. Then he moves on to the Constitution with â€Å"Life, Liberty, and the Pursuit of Happiness† this is also and an appeal to ethos that relates to every American. His use of allusions and quotations didn’t just revolve around the 16th president and the constitution it also reached out in a biblical manner as well. â€Å"for my people have committed two evils: they have forsaken me, the fountain of living water, and dug out cisterns for themselves, cracked cisterns that can hold no wa ter.â€Å" he evokes Jeremiah 2:13. Similar to this the other biblical terms enhance his credibility and builds a relationship with the common whit population that reads the bible. As for me the text was not as powerful but when King delivered the line â€Å"No, no, we are not satisfied, and we will not be satisfied until â€Å"justice rolls down like waters, and righteousness like a mighty stream.† the idea of freedom in my mind became privilege and made me cherish it much more. King like many other juniors in the 21st century learned a rhetorical device known as anaphora, a skill that only King can make history with. King uses this device 8 times throughout his speech but the most memorable of all is near the end of the speech where he starts with â€Å"I Have a Dream†¦Ã¢â‚¬  The line that will stick with generations to come and may have been the reason why Dr. King was assassinated. Though we can grieve over Dr. King’s death but I would rather take the time and analyze why his use of anaphora was so powerful. I believe the lines he used in the formation of his anaphora: â€Å"One hundred years later†¦Ã¢â‚¬ , â€Å"Now is the tim e†¦Ã¢â‚¬ , â€Å"We must†¦Ã¢â‚¬ , â€Å"We can never be satisfied†¦Ã¢â‚¬ , â€Å"I Have a Dream†¦Ã¢â‚¬ , â€Å"With this faith, †¦Ã¢â‚¬ , and â€Å"Let freedom ring (from) †¦Ã¢â‚¬ , can tell us much of King’s stories and the emphasis through repetition makes these phrases more memorable, and, by extension, make King’s story more memorable. What King also did was the repetition of â€Å"theme† words such as freedom (repeated 20 times), nation (10 times), and America (9 times). This style of writing will be one of the many lessons I will be taking away from this speech. The last I think the most important rhetorical device that King used was his ability to â€Å"ground his arguments. King accomplished this by making numerous geographic references throughout the speech. Including Mississippi, New York, Alabama, South Carolina, Georgia, Louisiana, Pennsylvania, Colorado, California, and Tennessee. King uses Mississippi in many occasions to evoke emotions in the blacks because African Americans in Mississippi where treated the worse among all the states and I believe the best line king used was this â€Å"We cannot be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote.† Encouraging and informing all American citizens of the predicament tha t is occurring in the great nation of America. This created reliability among the people and connected them even more. Although racism isn’t as large an issue today Dr. King’s speech â€Å"I Have a Dream† managed to inspire a generation of blacks to never give up and made thousands of white Americans bitterly ashamed of their actions, forging a new start for society. Even now, it continues to make generations of people, not just Americans, to give up their racist beliefs and advocate social colorblindness. King’s speech not only had amazing content, but the structure and king’s effective uses of quotations and allusions, use of repeating key theme words and phrases, and â€Å"grounding† his arguments. Taught me a very valuable lesson in both rhetoric and life. Thus from now on I have a dream as well. it is to develop myself and my rhetoric device using.

First Inhabitants of the New World essays

First Inhabitants of the New World essays Most of what we know about the first inhabitants of North America, the ancestors of today's First Nations and Inuit, is due to the work of archaeologists. These specialists have generally divided the past into two periods: the historic period, for which we have written accounts; and the prehistoric period, prior to the existence of written records. Archaeological work on the prehistoric period - studying stone tools, bone chips, and faunal and other remains - is invaluable because few other types Certain key discoveries have contributed to our knowledge of these people. In 1927 a fluted point was uncovered near the town of Folsom, New Mexico, which dated back to about 8,500 BC. Similar artifacts from the same time period have since been discovered in Canada. In 1975 a discovery was made at the Bluefish Caves in the mountains of the northern Yukon Territory. These three small caves contained the bones of ancient animals, many of which showed signs that they had been butchered. As well, archaeologists found stone tools that could only have been made by humans. One tool, a burin or stone chisel, is the oldest evidence of human occupation in Canada. Using a technique known as radiocarbon dating, scientists were able to conclude that hunting parties between 25,000 and 12,000 years ago used the caves intermittently. Over the millennia these ancient peoples dispersed throughout North America and developed subsistence strategies particular to their environments. For example, ancestors of today's Inuit learned how to cope with their harsh environment by using the northern resources to their advantage and developing unique tools. Those migrating to the coastal and prairie regions of the country did the same, adapting to their surroundings By the time of first contact with the Europeans, there were millions ...

Film review on Toy Story showing the journeys involved

Film review on Toy Story showing the journeys involved Disneys No.1 box office smash hit and the recipient of a special Academy Award Toy Story!Toy Story is the groundbreaking 1995 motion picture developed by Disney and Pixar and directed by John Lasseter. Combined with visual wizardry, uproarious laughs and the coolest characters ever assembled transform the worlds first computer-animated feature into an incomparable movie experience of fun and adventure.On the front cover of the movie, there is a shot of Buzz flying into the air with Woody holding on to his arm. Below on Andys bed are the less important characters. The camera shows a high angle shot with a close up of Buzz and Woody and is also looking down on the other characters in the distance. The concept of journey is emphasised by showing Buzz and Woody closer at a high angle shot and flying into the air to an unknown destination.The back cover of the movie also shows a few scenes of their journey.Buzz LightyearOne shows Buzz and Woody on a racing car trying to escape from a dog that is chasing them. The look of fear on their faces, the background of cars and the road rushing behind them suggests a fast paced movement.Toy Story is a film which represents journey through many different aspects. There are two physical journeys shown in this film. One of the journeys is of a young boy named Andy having to move to a new home, the other is of two action figures by the name of Buzz Lightyear and Woody, the pull-string cowboy, having to get back to their owner, Andy.In the opening scene, the protagonist, Woody is introduced when playing with Andy. Majestic music is being played in the background; this highlights the importance of the character to Andy and...